history of the group
Birth of Christian Dior in Granville (Normandy, France), on January 21.
Backed by Marcel Boussac, Christian Dior founds his own couture house, in a private house at 30, avenue Montaigne in Paris.
On February 12, Christian Dior presents the 90 models of his first collection on six mannequins. The “Corolle” and “Huit” lines are very quickly rechristened “New Look”. Parfums Christian Dior is founded, headed by Serge Heftler Louiche. Dior names the first perfume “Miss Dior” in honor of his sister Catherine. Pierre Cardin begins at Christian Dior, as the “leading man” in the workshop. He remains there until 1950.
In November, a luxury ready-to-wear house is established in New York at the corner of 5th Avenue and 57th Street, the first of its kind. Creation of Christian Dior Parfums New York.
Launch of the perfume “Diorama”. By marketing Dior stockings in the United States, the brand creates the licensing system.
License for neckties. All accessories follow. Within three years, this system will be copied by all the couture houses.
The Christian Dior brand consolidates its presence in Europe by creating Christian Dior Models Limited in London. Agreement with the House of Youth in Sydney for exclusive Christian Dior New York models. Exclusive agreement with Los Gobelinos of Santiago, Chile for the Christian Dior Paris Haute Couture collections.
At age 19, Yves Saint Laurent becomes Christian Dior’s first and only assistant.
Opening of the Grande Boutique at the corner of avenue Montaigne and rue François Ier. Launch of Dior lipstick. A line of beauty products will follow.
Christian Dior succumbs to a heart attack while convalescing at Montecatini on October 24. Yves Saint Laurent is named to provide artistic direction for the brand.
Called up for National Service, Yves Saint Laurent leaves Dior after completing six collections. Marc Bohan succeeds him. He is 34 years old.
Marc Bohan presents his first collection, “Slim Look,” under the Dior label.
Yves Saint Laurent opens his own couture house.
Launch of the perfume “Diorling”.
Launch of the men’s fragrance “Eau Sauvage”.
Philippe Guibourgé, assistant to Marc Bohan, creates the “Miss Dior” line, the first Dior women’s ready-to-wear line in France. Opening of the “Baby Dior” boutique.
Launch of the Christian Dior Coordinated Knits line. The Dior perfume company is sold to Moët Hennessy. Frédéric Castet assumes management of the Fashion Furs Department - Christian Dior Paris.
Creation of the Christian Dior Monsieur line. At Parly II, a new Christian Dior boutique is decorated by Gae Aulenti.
Launch of the perfume “Diorella”.
Creation in France of the ready-to-wear fur collection, which will then be manufactured under license in the United States, Canada, and Japan.
Bankruptcy of the Marcel Boussac group, whose assets, under the authorization of the Paris Trade Court, are purchased by the Willot Group.
Launch of the perfume “Dioressence”.
Launch of the men’s fragrance “Jules”.
The Willot group declares bankruptcy.
A group of investors, led by Bernard Arnault, takes control of the former Willot Group.
Bernard Arnault becomes Chairman and Chief Executive Officer of Christian Dior.
Launch of the perfume “Poison”.
The Paris Fashion Museum dedicates an exhibition to Christian Dior, on the fortieth anniversary of his first collection.
Through its subsidiary Jacques Rober, held jointly with the Guinness group, Christian Dior takes a 32% equity stake in the share capital of LVMH. The share capital of Christian Dior is offered to French and foreign institutional investors who subscribe to a capital increase of 3.3 billion francs in a private placement.
Gianfranco Ferré joins Christian Dior as creator of the Haute Couture, Fashion Furs, and Women’s ready-to-wear collections. His first Haute Couture collection is awarded the Dé d’Or. Opening of a boutique in Hawaii. Jacques Rober’s stake in LVMH is increased to 44%.
Opening of boutiques in Los Angeles and New York. LVMH’s stake is increased to 46%.
Listing of Christian Dior on the spot market, and then the monthly settlement market of the Paris stock exchange. Launch of the perfume “Dune”.
Patrick Lavoix is named Creative Director of “Christian Dior Monsieur”. Relaunch of “Miss Dior” perfume.
A revision of agreements with Guinness has the effect of increasing Christian Dior’s consolidated stake in LVMH from 24.5% to 41.6%.
The Couture line is transferred to a wholly-owned subsidiary that takes the corporate name “Christian Dior Couture”.
John Galliano becomes creator of Christian Dior Couture.
Christian Dior Couture takes over the network of 13 boutiques operated under franchise by its Japanese licensee, Kanebo.
Christian Dior Couture takes over the direct marketing of ready-to-wear and women’s accessories in Japan after terminating its licensing agreement with Kanebo.
Launch of the perfume “J’adore”.
Creation of a new business group, Fine Jewelry, whose collections are created by Victoire de Castellane.
In January 2001, Hedi Slimane, new creator of the “Homme” line, presents his first collection based on a new contemporary masculine concept.
Launch of the men’s fragrance “Higher”.
Opening of the Fine Jewelry boutique at Place Vendôme, created under the supervision of Victoire de Castellane.
Launch of the perfume “Addict”.
Opening of a flagship boutique in the Omotesando district (Tokyo).
Opening of a flagship boutique in the Ginza district (Tokyo).
Celebration of the centennial of Christian Dior’s birth.
Launch of the perfumes “Miss Dior Chérie” and “Dior Homme”.
Christian Dior Couture directly takes over the activity of its Moscow agent and opens a boutique in the GUM department store.
Celebration of the 60th anniversary of the creation of Maison Dior (1947). Kris Van Assche, the new creator of the menswear line, presents his first collections.
Major exhibition organized in Beijing, in association with Chinese artists, to celebrate the brand’s entrance into the Chinese marketplace.
New online advertising campaign for Lady Dior handbags featuring Marion Cotillard.
Organization of an event in Shanghai to celebrate the expansion and reopening of the boutique in the Plaza 66 shopping mall.
Organization of the Inspiration Dior exhibition in Moscow at the Pushkin Museum.
Raf Simons is named artistic Director of the Haute Couture, Ready-to-wear, and Women's accessories collections.